client name
b.health+
services
brand
digital
location
California
year
2026
about
B. Health is a premium wellness platform curating trusted, science-led supplements for everyday health and high-performance living. We developed a brand identity that balances credibility with approachability, positioning B. Health as a thoughtful alternative to mass-market supplement retailers without falling into the cold, clinical language traditionally associated with wellness.
Built around the idea of being curated, not crowded, the visual system combines deep midnight green with energetic lime, refined typography, expressive graphic elements and natural photography. The result is a flexible identity that feels premium and trustworthy while leaving room for personality, education and a more human approach to health.
From ecommerce and social content to campaigns and out-of-home applications, the identity was designed to move seamlessly between education, product discovery and brand storytelling. Together, these elements give B. Health a cohesive system that can grow with its audience and product offering while maintaining a clear and recognizable point of view.
IMPACT