A visual campaign concept built to bring Ye Live in Japan to life across every touchpoint.
A visual campaign concept built to bring Ye Live in Japan to life across every touchpoint.
client name
YE (CAMPAIGN CONCEPT)
services
Creative
Digital
location
Tokyo, Japan
year
2026
A promoter called for a visual identity that felt as bold and unexpected as the artist himself. Our approach combined Japanese visual references with Ye’s unmistakable minimal, disruptive aesthetic.
A promoter called for a visual identity that felt as bold and unexpected as the artist himself. Our approach combined Japanese visual references with Ye’s unmistakable minimal, disruptive aesthetic.
We developed a flexible creative direction that could live across physical and digital formats while keeping the campaign instantly recognizable.
We developed a flexible creative direction that could live across physical and digital formats while keeping the campaign instantly recognizable.
