A visual campaign built to bring Ye Live in Japan to life across every touchpoint.
A visual campaign built to bring Ye Live in Japan to life across every touchpoint.
client name
NONSTOP
services
Creative
Digital
location
Tokyo, Japan
year
2026
Ye Live in Japan called for a visual identity that felt as bold and unexpected as the artist himself. Our approach combined Japanese visual references with Ye’s unmistakable minimal, disruptive aesthetic.
Ye Live in Japan called for a visual identity that felt as bold and unexpected as the artist himself. Our approach combined Japanese visual references with Ye’s unmistakable minimal, disruptive aesthetic.
We developed a flexible creative direction that could live across physical and digital formats while keeping the campaign instantly recognizable.
We developed a flexible creative direction that could live across physical and digital formats while keeping the campaign instantly recognizable.
